Cummins Generator Technologies’ newly launched STAMFORD S-Range family of alternators is not only a hotly anticipated refresh of its most popular machines but also represents a further development in the fight against fake products. The new range – from 7.5 to 5,000 kVA – sees Cummins Generator Technologies leading the industry wide battle to protect end users and customers from the perils of counterfeit machines.

It is estimated that counterfeiting is a $600 billion problem that effects manufacturers in almost every industry across the globe. Counterfeit alternators continue to flood the international market posing risks to user’s reputation, finances and employee safety. These counterfeits are un-tested, non-compliant, and not designed to work in harsh environments such as parts of the Middle East and Africa.

Poor design and flawed assembly often leads to serious mechanical faults which include the cracking and break-off of cooling fans, casting defects on hubs, haphazard rotor over-coats and even loose wiring, all of which pose a danger to individuals working near to the machines.

Trevor French, Director – Global Marketing and Sales Strategy at Cummins Generator Technologies said: “Although it is often the case that end users aren’t even aware machines they are using are counterfeit alternators, the consequences can be very severe.

“Put simply, counterfeit products result in poor fuel economy, reduced generator life and of course the financial implications of unforeseen down time. Most importantly, loose wiring, poor assembly and mechanical faults lead to counterfeit products posing a significant threat to personnel.”

So what is the industry doing to protect customers from the threat of counterfeit?

Cummins Generator Technologies’ STAMFORD brand of alternators have been the industry standard for over a century so it is unsurprising that the brand is a favourite of counterfeiters who aim to benefit from its reputation for robustness. The new S-Range of alternators incorporates new patented technology, as well as the visual markers of a genuine product.

“We adopt a zero tolerance approach to counterfeiters in order to protect our customers from what has become a global threat” said Trevor. “This involves significant investment in implementing a global anti-counterfeit strategy and to pursue counterfeit manufacturers in order to break the supply chain.”

Protection

A key component of the Cummins Generator Technologies’ counterfeit crackdown strategy is ensuring that the maximum legal protection is given to its alternators. This is achieved through the extensive registration of trade marks in all major markets, patenting new technologies, such as its latest CoreCooling™ innovation on the new STAMFORD S-Range family and making sure that the STAMFORD brand is visible on all its equipment.

Prevention

Although the STAMFORD brand is legally protected, this does not always stop the most motivated counterfeiters. In order to give customers the chance to see if a potential alternator is indeed genuine, all Cummins Generator Technology machines have an unique high security 3D hologram affixed to its casing. This gives customers a clear visual confirmation that the product is a genuine product. Moreover, each of its alternators has a unique serial number that can be verified online which gives an instant ‘valid or invalid’ response.

Action

Aside from protecting customers and preventing counterfeiting, Cummins Generator Technologies also aims to raise awareness of the danger of counterfeiting and promote the benefits of using genuine equipment. For example, customers are encouraged to report incidents of suspected counterfeit by emailing report.counterfeit@cummins.com.

“The fight against counterfeiting will continue across the manufacturing industry and its many sectors” said Trevor. “However, it is up to businesses to protect customers from criminal behaviour by giving them the tools to discover counterfeit products. After all, it is not only manufacturer’s reputations which are damaged by counterfeit products.”

For further information, please visit: Genuine Stamford.

About the author

Trevor joined Cummins Generator Technologies in 1994 as a test engineer in the Stamford plant Technical Center. Trevor migrated from the engineering function circa 1997 into a more technical solution sales role and has since then enjoyed undertaking several regional or global commercial/sales roles at different levels within the organization. Trevor's current role is Director - Global Marketing and Sales Strategy.
Archives by Month
sign up to receive our bi-monthly newsletter